Clustering of Green Consumers in Bangladesh: Unfolding the Educated Adults

Afrista Birjis, Mahbuba Hossain

Abstract


The world is concern about the pollution and negative consequences of climate change over the environment. As a result, some concepts such as green products, green consumer, and green marketing are being focused. Marketers are trying to make consumers educate about the green products and their functional and financial benefits. In this paper, we try to identify the different segments of educated adult green consumers of Bangladesh and developing their demographic profiles along with an understanding of their standpoints on green product and green marketing based on the opinions of 300 educated adults.

Aus. & NewZe J. Soci Busi. Env. Sus. Vol 4(2), October 2018, P 82-90


Keywords


Green Product; Green Consumer; Green Marketing; Segments; Educated Adults

Full Text:

PDF

References


Kotler, P. and Armstrong, G. (2008), Principles of Marketing, 12th edition. Pearson: Prentice Hall.

Kotler, P. and Keller, K. (2008), Marketing Management, 13th edition. Pearson: Prentice Hall.

Ryan, B. Green Consumers: A Growing Market for Many Local Businesses (2006) Let’ talk business: Ideas for expanding retail and services in your community, Available at: http://fyi.uwex.edu/downtowneconomics/files/2012/07/green-consumers.pdf [Accessed November 29, 2016]

Coddington, W. (1993), Environmental Marketing, New York, McGraw-Hill.

Rogers, G. (2011), Where are the Green Consumers? NMI Takes a Global Look Available at: http://www.sustainablebrands.com/news_and_views/articles/where-are-green-consumers-nmi-takes-global-look [ Accessed November 30, 2016]

Polonsky, M. J. (1994). "An introduction to green marketing." Electronic Green Journal.

Weber, L. (1991).Behind the Green Veil Alternatives, Vol. 17, No.4. – 11

Sandu, R. M. (2015). Green: Marketing, Products and Consumers. SEA – Practical

Shabani, N. Ashoori, M. Taghinejad, M. Beyrami, H. & Fekri, N. M. (2013), The study of green consumers’ characteristics and available green sectors in the market. International Research Journal of Applied and Basic Sciences, Vol, 4 (7) pages 1880-1883

Banerjee, S. D. (2016) Environmental Marketing (Green Marketing Rudiments). IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668 PP 69-74

Ginsberg, J. Bloom, P.2004. Choosing the Right Green Marketing Strategy. MIT Sloan Management Review.

Suri, J. (2015), What is an educated person? The Daily Texan, Available at: http://www.dailytexanonline.com/2015/05/04/what-is-an-educated-person [Accessed November 27, 2016]

The Majority Act (1875), (Act No. IX of 1875), Available at: http://bdlaws.minlaw.gov.bd/sections_detail.php?id=33&sections_id=652 [Accessed November 27, 2016]

Bonini, S. Oppenheim, J. (2008), Cultivating the Green Consumer, Stanford Social Innovation Review, Available at: https://ssir.org/articles/entry/cultivating_the_green_consumer [Accessed November 30, 2016]


Refbacks

  • There are currently no refbacks.