Clustering of Green Consumers in Bangladesh: Unfolding the Educated Adults

Afrista Birjis, Mahbuba Hossain


The world is concern about the pollution and negative consequences of climate change over the environment. As a result, some concepts such as green products, green consumer, and green marketing are being focused. Marketers are trying to make consumers educate about the green products and their functional and financial benefits. In this paper, we try to identify the different segments of educated adult green consumers of Bangladesh and developing their demographic profiles along with an understanding of their standpoints on green product and green marketing based on the opinions of 300 educated adults.

Aus. & NewZe J. Soci Busi. Env. Sus. Vol 4(2), October 2018, P 82-90


Green Product; Green Consumer; Green Marketing; Segments; Educated Adults

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