Perception and Awareness of Bangladeshi Companies to Go For Green Marketing: A Study on Mobile Phone Sector

Mithila Barua, Md Shariful Haque, Shafiqur Rahman, Md Mahmudul Hasan Rokan

Abstract


The purpose of this study is to assess the perception and awareness of businessmen for Green Marketing in Mobile Phone sector in a developing country like Bangladesh. This is a descriptive and exploratory study. It is done using data from both primary and secondary sources. For primary data collection company‟s concerned executives have been considered as respondents. Telecom companies were taken as samples. Out of Six major operating companies in the said sector top three companies have been chosen for sample selection. Summing up the findings it can be said that, Bangladeshi companies are realizing the significance of Green Marketing Concept gradually. Majority of the respondents showed very positive attitude and perception towards green marketing. Practical implication of this study is that, it can create a formal movement among the Bangladeshi marketers for being more responsive to the environment. This paper might be useful to academicians, marketers and businessmen to making their business policy according to the perceptions. This research is confined to the mobile telephone industry. Further study can be made taking more samples from cross-industries.

Aus. & NewZe J. Soci Busi. Env. Sus. Vol 1(1), October 2015, P 20-32


Keywords


Perception; Awareness; Green Marketing; Green Consumer

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